Title:
BMW Story of 3
Role: Direction
To document the engineering legacy of the 3 Series, we dug deep into the archives, got out our X-Acto blades and told the story that desperately wanted to tell itself. The sheer fun of this job was in getting our hands dirty and connecting with a 35-year-old pursuit of joy.
Other creative contributors:
Mark Bashore, Matt Mulder, Brian Cole, Ryan Gagnier, Ashley Nieves, Josh Hayward, Sarah Shipley